It's a trite phrase, but true for Chisholm Creek Farms: It's about location, location, location — and a touch of price. Ask the builders in the new, growing addition, which is north of NW 178 between Santa Fe and Western avenues. “I think it's the Edmond school system ...” “The proximity of maybe the (Quail Springs) mall, the grocery stores ...” “The mall is close by ...” Three builders were in on this discussion the other day in the kitchen of one of the model homes in Chisholm Creek Farms, the only three building in the neighborhood: Jack Evans of TimberCraft Homes, his brother Jay Evans of Two Structures Homes, and Kenyon Woods of Authentic Custom Homes, along with Authentic's sales manager, Brody Tucker. All were looking toward the second weekend of the Central Oklahoma Home Builders Association's Parade of Homes Fall Classic and what it might bring. “We're optimistic, cautiously optimistic,” said Jay Evans, chairman of this year's parade. “Brody was telling me he thought we had a pretty good turnout, had good traffic that first weekend. Even if the weather wasn't cooperating, it was still pretty decent traffic.” Chisholm Creek Farms has several homes in this year's Parade of Homes, which continues from 1 to 7 p.m. Saturday and Sunday. The event features homes from Edmond to Moore and Yukon to Midwest City. Parade books are available at Arvest Bank and Best Buy locations. Varied landscape The stretch along NW 178 varies, with clumps of development, untamed land and scraped, raw earth ready for building. But the amenities are moving in, too: pharmacies, pizza joints and gas stations that come with growing neighborhoods. The location may be attractive, but Jack Evans said the popularity of Chisholm Creek Farms also comes down to something else basic: “I'd say it's the price point. There's just not a whole lot in Edmond in the lower $200s ($200,000s).” Prices in Chisholm Creek Farms average between $200,000 and $350,000, with homes ranging from 2,000 to 2,200 square feet. Jack Evans began developing the land in October 2015, and the first phase will have 100 homes. Eventually, phase two will add another 105. The decline in the oil business has left the buying public more cautious, the builders said, but that hasn't necessarily had a major impact on them. “I think the price points we're focused on — $165,000 in some of our communities on up to $250,000 to $300,000 — is still a very good market,” Jack Evans said. In the wake of the crude oil price swoon, “I think that's kind of where the Oklahoma market is going right now,” said Woods, who is the builders association's president. Smaller homes “I think in general things are moving down (in size),” Jack Evans agreed. “Most builders are trying to move down in size, and that's where we're in pretty fortunate shape with what we build. We collaborate in a number of different additions, and we've always historically stayed in the $250,000-and-under neighborhoods.” Chisholm Creek Farms is in the Oklahoma City limits and has Oklahoma City utilities but is in the Edmond public school district with an Edmond mailing address. Homes are built to Oklahoma Gas and Electric Co.'s Positive Energy specifications and feature monolithic post-tension foundations, single-pour foundations interlaced with a grid of engineered cables. Other amenities are on the way, including parks, walking trails and a pool. Wide range of designs The one thing the addition won't offer is a general style. From Craftsman bungalow to sleek contemporary, Chisholm Creek Farms embraces a whole range of designs. “The nice thing about this neighborhood is you have three different builders with substantially different product,” Jay Evans said. “So you don't have a cookie-cutter neighborhood, although it is at a lower price point. In this neighborhood, you'll get some variety and color.” The Parade of Homes is free to the public but requires a ticket that can be downloaded free from www.paradeofhomesok.com or picked up at any of the parade homes.